• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Tuesday, February 7, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Recording 73k Impressions just on Instagram Gemius Design Studio successfully executes ‘iFollow’ campaign

by Editorial
August 4, 2020
in Advertising, Featured
Reading Time: 2 mins read
A A
Gemius Design Studio successfully executes ‘iFollow’- an interactive civil society campaign for Surat City Traffic Police
Share Share ShareShare

Gujarat: Surat-based creative agency Gemius Design Studio successfully executed an innovative interactive civil society campaign ‘iFollow’ for Surat City Traffic Police to forward actual change in people regarding traffic rules with the help of social experiments, social accountability, and citizen appreciation.

The 3-week long campaign started on from the 7th July 2020 was carried out in two phases- first, practicing social experiments and social accountability activities to create awareness about the traffic rules and second, measurement of the impact of the campaign.

The campaign has seen huge success and Gemius has received a phenomenal response from the local citizens. With everyday social media postings, online ads, social experiments, and social commitment techniques for the purpose of the campaign, we were able to reach out to nearly 20 Lakh people- digitally and on-field combined.

Statistically, the Facebook page of Surat City Traffic Police saw an increase in followers and likes over the period of the campaign and currently stand at 10,505 followers and 9,743 likes and more. There is also a jump in the terms of the reach of the post on the platform. On Instagram, the follower count for the official Surat City Traffic Police has jumped from 1,635 to 7,248. Overall, we recorded 73k Impressions, 5k Opens, 746 captures, and 352 shares on Instagram.

People are gradually changing their attitude towards the rules and adapting the basics of traffic regulations in their everyday life. Post-implementation of the campaign, we have observed an increase in the number of people following the traffic rules and a substantial decrease in the offenders. “Surtis” are now more consciously inclined towards following the rules and guidelines in contrast to before the campaign, which marks the success of the campaign in spreading awareness in the city.

Through the course of the campaign, Surat Police and Gemius received over 500 messages with feedback- both positive and negative. However, the positive feedback was overshadowed by the negative comments. While the campaign proved to yield positive results, the only bump in the road faced during its execution was the reigning situation of the pandemic.

Prashant Sumbe, DCP, Surat City Traffic Police said, ‘After a month-long campaign of such a huge scale, we are proud to say that our purpose to spread awareness was fulfilled. All our traffic police personnel were all hands-on deck to make sure that the followers were given appreciation tokens and offenders were indulged in social commitment to make sure that they follow the rules from next time. All in all, with the support and cooperation of the public, the campaign was a huge success! This is a stepping stone towards a progressive tomorrow and we urge the city of Surat to diligently follow rules and make our roads safer’.

Saurabh Pacheriwal
Saurabh Pacheriwal

Saurabh Pacheriwal, Co-Founder & Captain, Gemius shares, ‘Planning and executing a campaign of such a large scale was a challenge at first due to the ongoing pandemic, but we were successful in our aim to reach as many people as possible through our initiative. We put in a lot of effort throughout the course of the campaign and carried out all the activities with positive outcomes. Use of digital campaigning and story sharing helped us a lot and we have been happy to see the positive response from the city’

Tags: GemiusPrashant Sumbe Surat City TrafficSaurabh Pacheriwal GemiusSurat City Traffic

Related Posts

Quint Digital announces acquisition of 100% stake in Quintillion Media and 47.92% stake in Spunklane Media
Featured

Quint Digital Media records Rs 18.47 cr revenue for Q3 FY23

February 7, 2023
Meta Partners with MeitY for G20 Stay Safe Online Campaign
Featured

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023

LATEST NEWS

Meta Partners with MeitY for G20 Stay Safe Online Campaign

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023
Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

February 7, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO
Featured

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO

by Editorial
February 7, 2023
0

Crypto firm CoinDCX has appointed Sridhar Govardhan as the Chief Information Security Officer to further strengthen its cyber security capabilities....

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

February 7, 2023

MARKETING

MyTeam11 onboards Shikhar Dhawan as brand ambassador
Featured

MyTeam11 onboards Shikhar Dhawan as brand ambassador

by Editorial
February 7, 2023
0

MyTeam11, an Indian fantasy sports app, has appointed Indian cricketer Shikhar Dhawan as their new brand ambassador. With the cricketer...

Subscribe to Newsletters

ADVERTISING

Promodome Communications bags advertising mandate for Elecrama 2023
Advertising

Promodome Communications bags advertising mandate for Elecrama 2023

by Editorial
February 7, 2023
0

Promodome Communications, a 360-degree full-service advertising agency has bagged the advertising mandate of Elecrama 2023 . ELECRAMA is the stand-alone...

Admatazz bags social media creative mandate for m.Stock

Admatazz bags social media creative mandate for m.Stock

February 7, 2023
22feet Tribal Worldwide bags digital AOR mandate of Flipkart

22feet Tribal Worldwide bags digital AOR mandate of Flipkart

February 7, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.