• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 17, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

RED FM launches ‘Bachaatey Raho!’ campaign ; aims to create awareness among people at Kumbh 2019

by Editorial
April 13, 2019
in Featured, Marketing
1 min read
RED FM launches ‘Bachaatey Raho!’ campaign ; aims to create awareness among people at Kumbh 2019

Share Share ShareShare

Mumbai:  RED FM aims at creating awareness amongst the people who attended Kumbh 2019. With world’s largest congregation of human gathering, Kumbh is known for its spectacular sight and has seen rampant forms of crimes like pickpockets, chain snatching etc.

Besides taking the sacred dip, devotees also get to enjoy a vibrant and lively fair which makes for a fun experience for everyone. However, with a vast gathering comes a risk of pickpocketing and theft. To curb the menace of pick pocketers, RED FM partnered with the Uttar Pradesh Police to make the devotees mindful of their surroundings and the risk of getting pick pocketed.

RED FM hired ex- pick pocketers and with their help planted a wallet size creative in the pockets of these devotees in a form of quirky one liners, such as “Mann saaf karwao, jeb nahi!”. Being unaware of these in their pockets, they later were taken by surprise when they found these in their pockets. Through this campaign, RED FM added a humorous touch to the persistent issue of pickpocketing and made people understand that if putting messages in their pockets is that simple, it is also extremely easy to get their pocket picked. The initiative caught fancy of devotees and created a lot of buzz amongst the attendees at Kumbh.

While the activation was being done, RED FM captured the same on video and created a Public Service Film of the initiative and the same has been seeded digitally to reach out to an incremental audiences.

Tags: pick pocketersRED FM launches ‘Bachaatey Raho!’ campaign

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

January 16, 2021
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.