New Delhi: RepIndia, an integrated digital agency, has announced special holidays for its employees as a token of appreciation for their unwavering dedication and support in the year that put all of us through many unprecedented challenges. This reward is in keeping with a fresh start to the year 2021, with new policies and a push towards work-life balance. The four special holidays introduced by RepIndia are ‘A great team holiday’ (19th February), ‘Day of Radio Silence’ (19th June), an extra day off on Rakhi because it deserves at least two days’ holiday (20th August) after a year of social distancing, and one extra day off for Christmas (on 24th December) because it falls on a Saturday this year. These four special holidays are in addition to the twelve yearly holidays.
Expressing gratitude to the team does not call for waiting for the big moments of recognition – those monthly, quarterly or annual programmes. It can be as simple as bringing some much-needed holiday cheer for socially distanced families across the country. The agency did not lay-off anyone in spite of the challenges thrown by the pandemic year that was 2020. In fact, it witnessed steady growth with on-boarding of brands like Adani Airports, Beardo, Villain and STL amongst others during the lockdown. As a result, the creative agency has continued to attract the best marketing, creative and advertising talents from the industry, leading to a significant increase in its headcount.
During the announcement, Archit Chenoy, CEO, RepIndia said, “While we can debate the pros and cons of virtual working ad nauseam, I think we can all agree that WFH instated last year, has significantly blurred the lines between personal and professional life, leaving employees with a ‘work-life blur’. Add to that the emotional pressures of coping with the pandemic around us, we felt as an industry, the well-being of our team was left vulnerable. This is our humble effort to not only avoid burnout but also to say thanks to the ones that have stood by us, allowing our employees to do whatever they need to for themselves and their wellbeing.”