In line with recent moves at strengthening its creative core, the digital agency – RepIndia, has appointed Purnima Bali as Creative Director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Mumbai, and Bengaluru.
An Economics Honours graduate from Delhi University, with a Post-Graduation in Advertising and Marketing Communications from Xavier Institute of Communication (XIC), Mumbai, Purnima was previously working as the Associate Creative Director at Interactive Avenues, Gurugram. She led the creative team and marshalled the creative business for brands such as Honda Cars India, Sony India, Hero Cycles, Havmor Icecreams, DishTV, The Oberoi Group, and Oppo Mobiles to name a few.
Commenting on joining RepIndia, Purnima quotes: “In a very short period of time, RepIndia has managed to make its presence felt in a space that has long been inundated with network agencies. Their body of work, prestigious clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amidst brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done. And it is this quality of RepIndia that breeds a convivial environment for creative autonomy that made my decision to join hands with Ayesha and Archit’s labour of love, so effortless. I’m excited to be a part of team RepIndia and looking forward to breaking new creative barriers and creating new digital milestones.”
Ayesha Chenoy, founder RepIndia, shared her thoughts on Purnima’s appointment, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to India’s arsenal as we go on to have one of the best leadership teams across the country. Welcome, Purnima! You absolute champ! Let’s do some more magic together”.