Kolkata, West Bengal: Baazar Style Retail Limited, also known as Style Baazar – one of East India’s leading retail giants has always been a frontrunner in the space, striving to keep innovating for its customers regardless of challenges.
This year, in light of the pandemic and the unique problems that it threw the retail sector into – Style Baazar continued to try and emerge out on top.
On the occasion of Durga Puja, the brand pushed the envelope even further by introducing its brand campaign ‘PujoTohHobei” which in literal terms, means that No matter what, Pujo will happen. The campaign started by telling people that what all got canceled this year because of the pandemic, but the Pujo remained unaffected.
The team also used unique and striking festival elements like the Chandmala (a key element in the festivities) to enhance their customers’ end experience through social media filters, paper ads, radio jingles, celebrity engagement with the likes of Priyanka Sarkar, and much more. Instore, team Style Baazar also had various offers being run to attract consumers to increase their purchases in a safe & sanitized environment.
The campaign garnered over 25M views on digital media in its 30-day period, resulting in a direct impact of footfall and sales at stores rising by almost 130%. Apart from digital visibility, strategic ATL and BTL placements of branding assets like arch gates, banners, and kiosks were also used at key spaces to increase engagement with its consumers and serve as a way to uplift their spirits during the festive season.
As Siddhant Khemani, the Head of Marketing says – “Durga Puja is a prime example of the rich cultural heritage and the city’s celebratory spirit. It is occasions like these that help us think of doing more for our loyal customers and be able to connect with them on a more meaningful level. In face of so much adversity, Style Baazar aim was to have bought some festive cheer to the community and our consumers.”