Mumbai: In August Dainik Bhaskar achieved 90% of the advertising base of the retail market which contributes 70% of its advertising revenue. This clearly indicates that the non-metro markets consumption is back to almost normal. A recent report of E&Y reiterates the finding that the non-metro markets will propel India’s recovery. For Dainik Bhaskar the advertising categories like real estate, jewellery, automobile, healthcare, FMCG and Government have bounced back very strongly.
In the automobile category, in the month of August, Dainik Bhaskar saw 9% volume growth.
Harrish Bhatia, President Sales and Marketing said that the markets of Rajasthan, Madhya Pradesh, Bihar and Gujarat have recovered much faster than expected and in certain categories like real estate and jewellery we have seen growth in Madhya Pradesh and Rajasthan. The stronghold of Dainik Bhaskar in these markets is helping us to gain larger market shares.
Following this development Satyajit Sengupta – Chief Corporate Sales & Marketing Officer commented that “with the festival season round the corner and the Central Government announcing unlock 4.0 we are very confident that companies will go all out to get the sales which they lost in April, May & June and hence advertising budgets shall be increased.”
Further, encouraging to note that as per various market sources, Indian Language print circulation has reached to 85% of pre-covid level and Dainik Bhaskar is leading the way.