Hyderabad: Ridhira Group, a wellness-focused and sustainable real estate company, has announced the appointment of Vivek Chaturvedi as Senior Vice President, Sales & Marketing. In this role, Vivek will lead the company’s strategic growth initiatives, drive innovative marketing efforts, strengthen stakeholder engagement, and scale up sales operations to expand Ridhira’s presence in India’s evolving real estate landscape.
Bringing over 17 years of cross-industry experience spanning Real Estate, FMCG, Ed-Tech, and Energy across India and the Middle East, Vivek Chaturvedi holds an MBA from XLRI Jamshedpur and has a proven track record of building and scaling global brands. His leadership has contributed to the success of companies such as HoABL, Lodha Ventures, Agthia, Monster Energy, Colgate-Palmolive, Kellogg’s, and Exide, where he spearheaded high-impact strategies and customer-centric innovations.
Ritesh Mastipuram, Founder & Managing Director, Ridhira Group, welcomed the appointment, stating, “At Ridhira, we view real estate as a powerful catalyst for community transformation. It’s about crafting spaces that go beyond buildings—creating environments where people live, thrive, and realize their aspirations. Vivek’s leadership aligns seamlessly with this vision. His expertise in scaling businesses and understanding the pulse of the customer will be critical as we strengthen our market position and drive meaningful growth. We are confident that his leadership will help elevate Ridhira to new heights as we continue to redefine the future of real estate.”
In his new role, Vivek will focus on elevating Ridhira’s brand positioning, leading integrated marketing campaigns, advancing customer engagement, and accelerating the company’s momentum in both residential and commercial segments.
Speaking on his appointment, Vivek Chaturvedi shared, “I’m honored to join Ridhira, a company that stands at the intersection of innovation and impact. What excites me most is the opportunity to work with a team that’s deeply committed to not just building properties, but creating enduring legacies that will serve generations to come. Together, we will push boundaries, drive innovation, and build a future where every space we create is a reflection of our values—wellness, sustainability, and community. The journey ahead is full of potential, and I’m excited to be part of this next phase of Ridhira’s growth.”
This strategic leadership move marks a key milestone in Ridhira Group’s mission to revolutionize real estate with a focus on wellness, sustainability, and innovation. With a legacy of delivering premium residences and eco-conscious commercial spaces, the company is poised for its next chapter of dynamic growth under Vivek’s leadership.
