Criteo, the commerce media company, released ‘The Rise of Savvy Shoppers Study,” which was conducted with over 1,400 consumers in India, to see how inflation has impacted their shopping behaviour and preference. The results show that the economic uncertainty and rising costs are creating savvy shoppers who are eager to get the best value for their money without sacrificing the items they love.
The study highlights that 81pc of shoppers in India are spending more time online searching for the best offers and values before making a purchase compared to 71pc of global shoppers. Also, 80pc of Indian shoppers are finding products that are priced better online than in physical stores compared to 65pc shoppers globally. According to the study, 77pc of Indian shoppers said they are shopping more online now, compared to 57pc of global shoppers.
Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. The study shows that 95pc of Indian consumers consider product quality when making a purchase, 90pc take free shipping into consideration, and 89pc look for available discounts and coupons. Shoppers are looking for the best of both worlds – great products that are made to last and deals that don’t compromise quality.
A forward-thinking mindset
The study revealed that the consumers in India are becoming more forward-thinking in their purchasing habits due to economic uncertainty and rising costs. According to the findings, 51pc of consumers buy gifts for future holidays or birthdays in advance because of price increase, compared to 40pc of global consumers following the same trend. 59pc of Indian consumers have cancelled or postponed plans to buy items due to price hikes. 74pc buy essential items in bulk to get more value for their money. Additionally, 61pc are purchasing high-value items like appliances and furniture sooner to beat potential price increases. These findings highlight a growing trend of smart and strategic shopping among consumers.
Taranjeet Singh, Managing Director, South APAC, Criteo, commented, “The recent inflation has affected the budget of many shoppers. This has given rise to smart shoppers who knows how to save their budget by utilizing both online and offline channels and finding the best deals and offers. The study especially suggests the key role of online, as many shoppers spend time doing a thorough research before purchasing a product. It is important for marketers to build a strategy that covers every shoppable moment – all touchpoints throughout the customer journey need to provide a seamless and rich shopping experience to customers.”