Rural Marketing Association of India (RMAI), the premier and not-for-profit industry body devoted to furthering the cause of Rural Marketing in Asia, announced the winners for RMAI’s Flame Awards Asia 2020 at a gala ceremony held virtually.
The awards were instituted way back in the year 2006 and this was the 11th edition of the awards. RMAI had received just 50 nominations in the first edition and over the years we have improved our credibility and quality, making a reach to 300+ nominations. However, owing to Covid, the numbers were comparatively less.
Since its inception, RMAI has been helping marketers to learn and unlearn the best practices in Rural Markets. RMAI had created a national network of marketers that offers a unique base of leadership, expertise, and inspiration aimed towards more effective and sustainable marketing communications.
This edition’s jury was chaired by Mr. S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited. The Jury comprised of business leaders, brand custodians, marketers, media/advertising professionals, and domain experts in rural marketing. The entries were officially tabulated by Ernst & Young (EY).
Biswabaran Chakrabarti, President, RMAI, said, “The current situation has taught us how to keep continuity in this new normal. Flame Award Asia went into a virtual platform on its 11th edition. No compromise on the vigour of its evaluation process, no compromise on our quality checks, it is only re-imagined and re-invented. I am extremely happy to share that there was no short of enthusiasm from the participating organizations and our jury team has analyzed each and every entry in minute details. My best wishes to all the winners”.
“In today’s new normal, everyone has figured new ways of doing things, so has RMAI. The 2020 edition of Flame Awards came to you in a new hybrid format, in an attempt to deliver the same exhilarating experience in celebrating excellence in rural marketing. In fact, the virtual component enabled the jury to collaborate across cities without any limitations”, said jury chair S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited.
At the 11th edition, Impact Communications bagged the maximum metals including 13 Golds & 5 Silvers, while The Brand Brewery won 5 Golds & 6 Silver medals in different categories.
The event was supported by Signify Innovations India Ltd., ITC Limited &Seedworks International as sponsors while EventFAQs.com, RuralMarketing.in, Medianews4u.com &Eventaa were Media Partners.
Highlighting the execution of the event Dr. Anup Kalra, Vice President – Rural Marketing Association of India & Director, Ayurvet Limited said, “This edition of the event is special as for the first time we went on a virtual platform. The team thought to execute it with puppetry theme and it came out really well, which was also appreciated by the participants.”
The ceremony also saw participation from organizations like PepsiCo India, Airtel Payments Bank, Usha International, MuthootMicrofin Ltd, Tata Steel, Husqvarna (India)Products, McCann Worldgroup, Mahindra & Mahindra Financial Services, Jana Small Finance Bank, Force Motors Ltd, Lupin Foundation, TVS Credit Services, Amar Ujala Limited, Institute of Rural Management Anand, Great Lakes Institute Gurgaon, Welingkar Institute of Management Development & Research (WeSchool), RW Promotions, Insight Outreach, MindwaveMedia, ZtoA Marketing, Lemon Pvt Ltd Nepal, 121XP, Infinity Advertising Services, UrsDigitally, Triveni Media Marketing Services &YadnyaBrandscapes among others.
Watch the recorded version of the event at