Chennai : The Chennai based retailer known for its traditional and modern silk fashion stores “RmKV Silks” has awarded its Creative mandate for Thotmos Consulting and Rubecon Communications, The two agencies were assigned with separate creative assignments with Print and TVC respectively. While Thotmos Consulting being assigned the festive TVC work, Rubecon Communications has won the mandate for handling the print part of the festive work.
RmKV is 90 years old third generation family establishment with a prominent name in the wedding silks and unique silk saris was initially established in Tirunelveli town in Tamilnadu and later on expanded with their chain of showrooms across Chennai, Coimbatore and Bangalore. It has positioned itself as a premium brand in the silk retail market of South India.
Earlier, the pitch process took place involving five different agencies. It seems Fifth Estate and Thotmos Consulting were in the fray for Electronic Media and for the print Media the contenders were Fifth Estate, Edge Design House, Rubecon Communications and Crayons.
However, the retailer always have the unique policy of working with agencies on a project to project basis as they believe that creativity is to be explored in every season, giving way to the best work possible. It is understood that Thotmos Consulting has worked with RmKV for its wedding campaign titled ‘Ponnu Entha Ooru’ and their credible job has landed them in their next project season also.
The development is seen as a part of the retailers preparation for the upcoming festive season.