Mumbai: Industry veteran and creative leader Rohit Ohri has launched his new venture, Ohriginal — a company of one aimed at helping business leaders discover, define, and activate their CulturePrint — the emotional, behavioural, and experiential DNA that makes their organisations truly original.
The initiative marks a new chapter in Ohri’s illustrious career, spanning three decades across top global creative networks including JWT, Dentsu, and FCB.
Announcing Ohriginal on social media, Ohri said, “Big news. Small company. Deep belief. After three decades of leading large creative networks — from JWT to Dentsu to FCB — I’ve come to realize that the most powerful force inside any organization isn’t strategy, product, or even talent. It’s culture. Not the words framed on the wall. The real thing — lived, felt and fiercely original.”
He further added, “Today, I’m proud to launch Ohriginal — a company of one built to help leaders discover, define and activate their unique CulturePrint — the emotional, behavioural, and experiential DNA that makes their organization truly original. Because when your culture is clear, consistent, and alive, lightning doesn’t just strike once — it becomes the way you work. This is founder-led. Personal. Immersive. And built on the belief that great culture doesn’t just shape companies. It transforms people.”
With Ohriginal, Ohri aims to partner closely with founders, CEOs, and leadership teams in a bespoke, immersive format to turn culture into a strategic engine for long-term business and human transformation.
The launch signals a bold shift in leadership consulting—placing authentic culture at the heart of growth, innovation, and impact.
