Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Romedy Now steps into a new avatar, undergoes a brand refresh

by MN4U Bureau
September 17, 2019
in Featured, Television
Reading Time: 2 mins read
A A
Romedy Now steps into a new avatar, undergoes a brand refresh
Share Share ShareShare

Mumbai: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

The refreshed Romedy Now infuses ‘Happy in Life’ quotient, while retaining the channel’s core premise of Love. Laugh. Live that will continue to guide the essence of the brand.  With the added ‘happiness quotient’ and engaging storytelling, interweaved with a whole new look & feel across originals, new shows and movie premieres, the brand persona of Romedy Now broadens the emotional spectrum, from being happy in love to being happy in life. Bringing excitement and liveliness on screen, Romedy Now adds bright red and blue to its overall colour pallet and introduces a touch of asymmetry in the logo with the tilted ‘E’ that represents a ‘wink’. The new packaging reflects happiness, vibrancy, fun and quirkiness that is symbolic of the channel’s refreshed identity.

Talking about the brand’s new identity, Vivek Srivastava, President – Strategy and Business Head – English Entertainment Cluster said, “Romedy Now in its new avatar resets the dial with re-energized content to offer viewers an unparalleled and complete English Entertainment viewing experience. Our foray into original content is a testament of our commitment to offer an engaging, real and distinctively entertaining array of content to complement the viewer’s evolving consumption patterns. The Love Laugh Live Show marks our debut in originals and will explore various categories across travel, food, beauty & lifestyle, bringing 2 exciting shows a quarter to the viewers. I’m confident that with the refreshed identity, Romedy Now will continue to be the loved brand by our viewers.’’

The refreshed avatar of Romedy Now strengthens the brand promise – Love. Laugh. Live with marquee shows and films. Featuring exclusively on Romedy Now are award-winning shows like 30 Rock, Parks & Recreation and Wahlburgers and ‘The Ellen DeGeneres Show’, which will make a comeback with its latest season.

Complemented by the foray into original programming, this repertoire is designed to appeal to a wider range of audiences while making the viewing experience richer and more immersive. The first original on the channel, The Love Laugh Live Show indulges in cosy conversations with India’s favourite celebrities, giving a peak into the unexplored ‘Romedy’ side of their life. The show hosted by Faye D’Souza will air every Saturday at 9pm on Romedy NOW and also be available for viewers on Sony LIV.

Tags: Romedy Now brand refresh‘Happy in Life’

RECENT POSTS

ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections
Featured

ABP News turns 20

by MN4U Bureau
March 31, 2023
0

ABP News, an Indian Hindi-language free-to-air television news channel owned by ABP Group, completes 20 years of operations. Expressing gratitude...

Read more
Fevicol leverages human OOH to showcase its ultimate strength
Campaigns

Fevicol leverages human OOH to showcase its ultimate strength

by MN4U Bureau
March 31, 2023
0

Fevicol comes up with a quirky solution to tackle India's age-old problem of finding a place to sit at crowded...

Read more
Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Read more
MTR Foods reminds people to share joy of eating idlis
Campaigns

MTR Foods reminds people to share joy of eating idlis

by MN4U Bureau
March 31, 2023
0

MTR Foods, a packaged foods company, commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along...

Read more
No reason is good enough to continue smoking, says 2baconil
Campaigns

No reason is good enough to continue smoking, says 2baconil

by MN4U Bureau
March 31, 2023
0

Rusan Pharma, a pharmaceutical company, has launched #NoReasonIsGoodEnough campaign to promote tobacco de-addiction with the brand ‘2baconil’. Through this campaign, Rusan...

Read more
Kurkure encourages youth to take a lighter approach to life
Campaigns

Kurkure encourages youth to take a lighter approach to life

by MN4U Bureau
March 31, 2023
0

Kurkure, an Indian snack brand, has announced a social media challenge – #CringeIsCute, urging netizens to post their not-so-perfect ‘cringe’ photo...

Read more

LATEST NEWS

Fevicol leverages human OOH to showcase its ultimate strength

Fevicol leverages human OOH to showcase its ultimate strength

March 31, 2023
Ishant Sharma named brand ambassador for Arista Vault

Ishant Sharma named brand ambassador for Arista Vault

March 31, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist