Romel Joseph, former Group Creative Director, MullenLowe Lintas Group, launches United270, digital content, and end-to-end production company.
Speaking on his new venture, Romel said, “United 270 is a new breed of creative and tech outfit. With a lean team of innovators, storytellers, engaging video content creators, and builders of experience design and interactive gaming. All this with the United270’s edge of speed to create and execute in a digitally dominated era.”
The company is based in Bangalore and is looking to expand overseas through international brands to create digital content.
“Parallelly, we are building a hybrid team with UI UX, coders, gamers, digital scientists, AI technicians, design thinkers, and industrial designers who can make relevant content as the world is looking to India as a highly potential market for technology and digital brand building,” added Romel.
Jeff Emmanuel joins Romel as co-founder. Emmanuel is currently heading Adam Eve Family as founder and CEO.
“We have already kicked off with a few clients, and recently we have launched an entire digital content campaign for a national brand. While we will engage ourselves innovatively on the digital platform, everything we create will have integrity, a sense of purpose, and a deep-rooted soul. Ultimately our clients who will partner with us will feel the newness of our United270 experience,” Romel added.
In his role as GCD at Lintas, Romel has created impactful campaigns for brands such as Swiggy, Medlife, Tanishq, Britannia Milk Bikis, and Haldirams.