Ruder Finn, an integrated communications consultancy, announced the launch of the Ruder Finn Diversity Communications Practice, which will provide consultation services focused on Diversity, Equity & Inclusion (DEI).
The agency announced that the move is a response to the growing demand for DEI communication. It cited a survey conducted by Korn Ferry in the APAC region that has brought to light that although 80pc of organisations have ramped up their efforts to improve DEI, 43pc of the respondents still consider meeting consumer demands on DEI a significant challenge.
Elan Shou, CEO of Ruder Finn Asia-Pacific, commenting on the announcement, stated that the new practice is in alignment with the company’s recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.
Elan added, “For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today’s consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey.”
“At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation’s unique needs, which are sustainable in the long run.” Elan concluded.
The agency’s statement read, “The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong.”
Atul Sharma, CEO, Ruder Finn India and Head, Middle East shared, “We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today’s global landscape. As communication professionals, it’s our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”
