RummyCircle, an Indian online skill gaming platform, today announced the launch of two new TVCs featuring its brand ambassador Hrithik Roshan. The new TVCs are built on brand’s successful campaign “Raho Ek Kadam Aage”, highlighting the company’s vision to redefine online rummy and skill gaming in India.
The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead. Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
One of the ads- ‘Photoshoot’, as the name suggests, is set in a background where an action scene is shot but the harness snaps. Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad ‘Yacht’ showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations.