Laminate and MDF panel boards maker Rushil Décor has launched an AI-generated commercial with the theme ‘MDF means Vir MDF’.
The brand film – which has been generated using artificial intelligence – showcases AI generating characters when given prompts like Glueman and so on. When given the prompt ‘MDF’, images of Vir MDF and its new mascot pop up.
The campaign thereby introduces the mascot who personifies the strength and durability of Vir MDF.
Rushil Thakkar, Director, Rushil Decor, said, “Rushil décor is known for adopting newer technologies to meet growing consumer demand. Our new AI-generated Vir MDF ad is one such step to connect with them better. This television ad highlights ‘Strength’ that is at the core of Vir MDF – both in the product and relationship with our consumer.”
He added, “We will always be at the forefront of innovation and believe that our new commercial will set an industry standard and encourage others to embrace new age technologies in their communication.”
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