Martin Sorrell’s S4 Capital has unveiled its first year financial results, announcing Billings of £59.1 million with the revenue of £54.8 million that translates into Gross profit of £37.2 million. However the company has declared overall loss of £8.1 million.
In terms of revenue growth S4 Capital has witnessed 58% increase from 2017. This comes as it won assignments from bunch of clients last year that includes Procter & Gamble, Nestle, Avon, Mondelez, Shiseido, Bayer, Electronic Arts and Electrolux.
While Americas accounted for 65% of revenue and 72% of gross profit, Asia Pacific accounted for 6% of its revenue and gross profit. The Europe, Middle East and Africa together represented 29% of S4 Capital’s revenue and 22% of gross profit. On a pro-forma basis, digital content accounted for 75% of revenue and 67% of gross profit, while programmatic represented 25% of revenue and 33% of gross profit.
Sir Martin Sorrell, Executive Chairman of S4Capital plc said,“It is clear that the Company’s purely digital model based on first party data fuelling digital content and programmatic is resonating with clients. Our tag line “faster, better, cheaper” and unitary, one P&L structure also appeal strongly. The imperatives will be to broaden and deepen relationships with existing and new clients; to broaden and deepen geographical coverage; and to attract additional data, content and media talent and resources through direct recruitment, acquisition and/or merger.”
“Our focus on geographical expansion, particularly in Asia Pacific, was underlined by the recent appointments of Michel de Rijk as Chief Executive Officer, S4Capital Asia Pacific and Poran Malani as Director of S4Capital’s newly established Indian operation. Michel was Asia Pacific President at WPP’s GroupM from 2016-18, and then Global Chief Growth Officer at WPP’s Performance Media Group” Sorrell added in his address to shareholders.