Mumbai: SAB Group’s digital initiative Happii-Fi has released yet another ground breaking concept – “Janhit Mein Jaari”, when referred to in literal terms means “Issued in Public Interest” which will to uch base upon social and relatable topics that impact the society but all of this with a pinch of humor.
An initiative by Happii-Fi through which the brand offers edutainment to its audience about topics which are only heard off but never spoken or discussed; The initial 2 episodes have already sparked off a rage with topics like the reason behind celebrating Indian Republic Day and the Holi special talking about Marijuana in India and why is it banned?
Both the episodes have garnered a large number of views in a short span of time. Having got on with a great start “Janhit Mein Jaari” is surely going to be a trend setter in the near future with it’s to be released topical videos.
Happii-Fi is the digital initiative of SABGROUP and will have a variety of concepts including, content for gags, poetry, video memes or interactive posts, and Android, IOS and WAP based games under its umbrella.
The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group. The platform will stress on Hindi language and is primarily focused on HSM (Hindi Speaking Market) markets which consume 40 per cent of Hindi content.