Mumbai: Music and Youth Channel Mastiii has continued to retain its dominance of #1 position in the music& youth arena for over 2 years. With a humongous reach of 136 million and record breaking 30 GRP’s in the genre,Mastiii has recently announced a30% to 45% hike in advertising rates.
Mastiii commands the highest market share of 18%, while competition continues to trail behind – 9xm with 11%, Sony Mix with 10%, Mtv Beats at 9%. Not just the music genre but Mastiii’s robust performance has given certain GEC’s a run for their money, while Mastiii reaches 136 million viewers GEC’s like &TV and Sony SAB are way behind at 92 million & 110 million respectively.
The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.
In a move to capitalize on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See Taare Mastiii Mein, a celebrity chat show that had fun filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among existing audiences while attracting higher numbers. Maximised visibility, creative content and several key demographics which Mastiii offers expertly intersects with advertisers key criteria.
Manav Dhanda, Group CEO, SABGROUP said, “Mastiii stands out a clear # 1 across almost all possible age cuts in HSM urban and flexes it muscle with a dominance in NCCS AB. To add to it we also proudly boast of being the largest youth audience aggregator in the music& youth genre across age cuts like 15+ and 22+ and any other major data groups taken into consideration by advertisers. Mastiii as a channel is the most lucrative and effective offering for all the advertisers who are gunning to target the youth of India. In the face of the recent rate hike we have received positive response from advertisers and we are sure that they will continue to support and invest in our credible platform in a bid to sustain a longstanding and mutually beneficial relationship.”