Hyderabad: Sai Prasad, the Senior Vice President – Programming on Telugu Entertainment Channel Maa TV has moved on from the channel ending his 9 years of relationship.
Apparently, It seems Yesterday was his last day in the Channel and his future plans are yet to be revealed. Sources close to him says that he had decided to cool himself off this Summer with his Daughter in US and decide the future course after returning back.
Sai Prasad joined Maa TV in 2007 during the leadership of Mr Sharrath Marar and he went on to grow along with the channel. He gained the confidence of the new management on Maa TV, led by Matrix Lab’s Nimmagadda Prasad, and gained prominence and became a Senior Management Member.
Before joining Maa TV, he was working for Radio City as Station Head for Hyderabad. He is a Mass Communication Student and started off his career in All India Radio (AIR).
It may be noted that Maa TV was acquired by Star India last year and the development comes close to the time of restructuring announcement from Star India in which, Kevin Vaz was appointed as the CEO of South Markets, who will be reporting to the Managing Director of South Mr K Madhavan.
After the acquisition of Star India, Maa TV has witnessed number of top level exits in Programming, Sales, Marketing, Distribution etc… and Sai Prasad was the latest senior level person to quit the organisation.
Sai Prasad didn’t respond to our calls. However, inputs from his close circles revealed that he had initiated discussion with a leading Broadcast Network for their expansion in South Market.