Singapore: Sanchit Sanga is moving on from GroupM media agency, Mindshare, ending his long-standing stint with the company for more than 15 years. He is the Chief digital officer for Asia-Pacific, the Middle East and North Africa Mindshare.
Sanga said, “I have put in my papers after a long stint with this truly amazing team. I’ve had a sensational run at Mindshare.
“Mindshare gave me freedom and support to build a world-leading digital outfit. We are a dominant force with a truly differentiated offering and some of the best digital talent running it. I am truly grateful to the Mindshare leadership and the team for the faith bestowed in me over years.”
As CDO for Mindshare APAC and MENA, Sanga helped lead the agency’s FAST rollout, which offers clients a series of digital and technology solutions, including the launch of several client level trading desks. Sanga was also responsible for all digital activity for Mindshare across both regions to ensure the same levels of quality control and digital adoption for; technology solutions; emerging platforms; and overall brand safety and viewability.
Sanga joined GroupM in 2003 as national director of digital media in India, he kickstarted the digital media planning/buying business, working alongside clients and agency teams. Four years into the role, Sanga moved to Singapore as he helmed the position of head of search marketing and contextual advertising under GroupM Media APAC. He managed the Southeast Asia region spanning across seven markets for four years.
Prior to that Sanga was associated with industry bodies the Interactive Advertising Bureau Singapore and the Mobile Marketing Association.
He has a post-graduate diploma in management, marketing and international business from the Symbiosis Institute of Management Studies in Pune, Maharashtra, in India.