Mumbai : Sandipan Bhattacharyya has moved from BBDO to his previous agency to take on the role of the top national creative job at Grey Group India.
He will be in charge of the Grey Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices handling advertising, digital and BTL operations. He will be based in Mumbai and will report to Sunil Lulla, chairman and managing director, Grey group India.
Speaking on the appointment Sunil Lulla said, “We are delighted to welcome Sandipan back. His entry is timed to reignite Grey and drive its culture of creating ‘Famous & Effective’ work for clients. He brings in a terrific blend of zing and zany energy, with an astute and an intuitive understanding of consumers. I am delighted to have a partner who will bring transformational change to Grey Group India, with a mind and a working style, which seamlessly integrates the communication process, across platforms, media, technologies and consumer states. In an ever-changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership.”
Sandipan Bhattacharyya added, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl interception that makes everyone spending millions on a 30” spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey. My chats with Tor (Myhren) and Per (Pedersen) just made one thing amply clear – I’d be a fool to pass up this opportunity!”
Sandipan Bhattacharyya, who was creative director of Grey Mumbai before moving to BBDO in 2008, where he was one of the members of BBDO India’s launch team, moves into the role of chief creative officer of Grey Group India on 1st August.
At BBDO, he worked with clients including PepsiCo, General Electric, Aviva Life Insurance, Hewett-Packard, P&G and Wrigley.
He has won awards at Cannes, Spikes, Adfest, Effies and AMEs and Goafest.
Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, said: “Sandipan will be a fabulous asset to Grey Group India. His work has proven to be one of the best in the industry, and we are excited that he is joining us. It will definitely further strengthen the creative fire power on which we place so much emphasis at Grey.”