New Delhi: Prius Communications has strengthened its senior leadership team with the appointment of veteran communications professional Sanjay Sharma as Director – PR, as the company looks to deepen its strategic public relations capabilities across key business verticals.
In his new role, Sharma will lead strategic public relations mandates across the group’s two core verticals — Prius Brand and Business Partners and Prius Healthcare. His responsibilities will include media relations, corporate reputation, brand advisory, stakeholder engagement, and integrated PR strategy.
Sharma brings more than three decades of experience spanning advertising, corporate communications, marketing communications, brand management, media relations, journalism, and strategic communications. An alumnus of the Indian Institute of Mass Communication (IIMC), he has also gained international exposure and built an extensive network across media, corporate, and public relations ecosystems.
Over the course of his career, Sharma has held senior leadership and communications positions across several prominent organisations, including Indian Airlines/Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times Group, and ITV Network. He has also been associated with All India Radio as an English newsreader, adding to his diverse media and communication credentials. His sectoral expertise spans civil aviation, aerospace, defence, real estate, infrastructure, education, and media.
Speaking on his new role, Sanjay Sharma, Director – PR, Prius Communications, said, “I am pleased to join Prius Communications at an important stage of its growth journey. Communication today is not only about visibility, but about building credibility, trust, and meaningful engagement with stakeholders. Prius has built strong capabilities across healthcare, corporate reputation, and brand communications, and I look forward to contributing to its continued growth and impact.”
Welcoming Sharma to the leadership team, Baldev Raj, Founder & CEO, Prius Brand and Business Partners, flagship of Prius Communications, and Chairman, Public Relation Council of India – Delhi Chapter, said, “We are delighted to welcome Mr. Sanjay Sharma to Prius Communications. His vast experience, deep media understanding, and strategic PR expertise will further strengthen our leadership team. As we continue to expand Prius Brand and Business Partners and Prius Healthcare, his guidance and counsel will add immense value to our clients, teams, and long-term growth vision.”
The appointment comes as Prius Communications seeks to further strengthen its leadership bench, enhance strategic PR counsel for clients, and expand its engagement across media, corporate, healthcare, and reputation-led mandates.
