Mumbai : Sanju Menon from Rediffusion has joined Leo Burnett as Vice President for its Mumbai office. Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.
“Apart from leading the advertising mandate, Sanju Menon will deliver solutions for Bajaj across functions, namely – shopper and retail, activation, branded content, website development and maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication centre called ‘Play’ for Bajaj”, said, Saurabh Varma, CEO, Leo Burnett India.
Sanju Menon said, “If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction. Institutions often get mired in stereotypical ways of working. Leo Burnett, however, has embraced modern approaches in business and creative methods that inspire innovation.”
Menon joins Leo Burnett from Rediffusion Kolkata where he worked as the branch head. He joined the agency as a brand associate in 2007 and grew to the position of business head in 2011 before moving on to head the operations from 2013. He started his advertising career with SN Design in 2005 and a year later joined Bates 141 as brand executive.
In a career spanning more than ten years, Sanju has worked on brands across namely, Eveready, Lafarge, Berger, Anandabazar Patrika, PC Chandra Jewellers and Spencer’s Retail.