Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 46 against week 45. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Santoor Sandal & Turmeric secured the top position in the most aired campaigns, Trivago on the second spot. With three new entrants on the list and on the third slot is advertisements run by Lux.The fourth slot is secured by Vaseline and Colgate Dental Cream has been secured the fifth slot respectively on this list.
There has been no change in the order of most watched advertisements from last time with Indigo Floor Coat Paint’s campaign that has retained their leadership position from last week to this week. The Polycab commercial which was on the third slot last week has moved on the second spot. Google Pay commercial which was on the second slot last week has moved down to the third slot. With two new entrants on this list, Platinum love bands commercial on the fourth slot and Titan eye plus commercial on the fifth slot respectively.
New entrant Make my Trip is the most Liked advertisement in this category followed by another new entrant Airtel on the second slot. With SWIGGY being on the second spot last week has been moved down to the third slot. The fourth spot is secured by a new entrant Lipton followed by previous week top entrant Google Pay making it on the fifth spot.