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Home Featured

Saregama and Facebook strike global licensing deals

by Editorial
June 3, 2020
in Featured, Mobile/Digital
1 min read
Saregama and Facebook strike global licensing deals
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Mumbai: Saregama announced a global deal with Facebook, to license its music for video and other social experiences across Facebook & Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers, and other creative content. People will also be able to add songs to their Facebook Profile.

Saregama is India’s oldest music label with a rich catalog of over 100,000 songs across many different genres including film songs, devotional music, ghazals & indipop in more than 25 languages.

Starting now, people will be able to use music from India’s best evergreen catalog with classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging.

Vikram Mehra
Vikram Mehra

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalog to stories and videos they create and share.”

Manish Chopra
Manish Chopra

Manish Chopra, Director and Head of Partnerships, Facebook India added, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favorite retro Indian music to further enrich their content on our platforms.”

Tags: Facebook India.Manish Chopra Facebook IndiaSaregama IndiaVikram Mehra Saregama India

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