Bridging the gap between content creators and content producers and providing new talent an authentic platform to showcase their skills, Saregama – India’s oldest and largest music label has collaborated with Instagram for a first-of-its-kind contest – #ReelyFamous. Saregama has been very aggressive on the digital first approach for many of its initiatives. This time they are leveraging on the massively popular short video feature of Reels on Instagram and giving budding singers and dancers a chance to feature in the official music video of their forthcoming single Madhuban, sung by the zesty Kanika Kapoor, and featuring the effervescent Sunny Leone.
With the production and consumption of reels rising at an exponential pace, #ReelyFamous is poised to become THE platform where new artists get to showcase their talent and get rewarded for it. Sunny Leone and Kanika Kapoor both will serve as the judges for this contest.
Participants will have to make a Reel on the official audio of the forthcoming track – Madhuban. Judges Kanika and Sunny will shortlist the ten best entries, who will be subsequently asked to do a reel again on the track in the second round. The two reels that get the maximum engagement in terms of likes win. And the prize is a coveted one: they will feature in the official video of the song Madhuban with Sunny Leone.
Every piece of content: right from the call for entries by the judges, to the reels posted by them, to behind-the-scenes footage of the judges, to everyone who shares a reel out there with #ReelyFamous automatically becomes the part of the show.
Sunny Leone who is one of the judges and will feature in the official music video of the song said “How cool is it that we are democratizing talent out there and giving them a chance to express themselves in this really unique contest on Instagram. I personally love the track – it is catchy, energetic and I am really looking forward to shooting the music video of the track with someone from many of the talented people out there. Also, the song has been sung by Kanika Kapoor, and she is someone I have a very special connection with since Baby Doll.”
Kanika Kapoor – co-judge of the contest, and singer of the track: “It’s such an infectious track, so addictive when I first heard it. What excites me is that we are giving a chance to the talented people an opportunity to be famous and celebrate their talent. I am looking forward to all the Reels entries to see the pool of emerging talent out there. And with my favorite Sunny Leone slated to be in the official music video of the song – this is going to be a really cool track to look forward to.”