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SBI, ICICI Prudential and HDFC MF take bulk of Amagi’s anchor allocation

by MN4U Bureau
January 13, 2026
in Television
Reading Time: 2 mins read
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SBI, ICICI Prudential and HDFC MF take bulk of Amagi’s anchor allocation
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Mumbai: Amagi Media Labs Ltd. (Amagi) has raised ₹805 crore from marquee anchor investors ahead of the opening of its ₹1,789-crore Initial Public Offering (IPO) on January 13, 2026. The company allotted 2,22,95,799 equity shares to 42 anchor investors at ₹361 per share, the upper end of the price band, aggregating to approximately ₹805 crore.

Amagi’s IPO marks calendar year 2026’s first deep-tech, SaaS and private sector public issue, underscoring strong institutional interest in the company’s business model and growth prospects.

India’s top three domestic mutual fund houses—SBI Mutual Fund, ICICI Prudential Mutual Fund and HDFC Mutual Fund—were allotted the majority of Amagi’s anchor book. The participation of all three leading fund houses as anchor investors makes Amagi a rare instance in the Indian primary market.

The anchor allocation includes a strategic mix of 35 resident and 7 non-resident investors, comprising domestic and global funds as well as long-only insurance companies. Other prominent anchor investors include Birla Mutual Fund, Fidelity, Motilal Oswal Mutual Fund, HDFC Life Insurance, Tata Mutual Fund, Franklin Templeton Mutual Fund, 360One, Baroda BNP Mutual Fund, Amundi, PGIM Mutual Fund, Bandhan Mutual Fund, Susquehanna International (SIG), Bharti AXA, Isometry Capital, Société Générale, Creaegis, Edelweiss Tokio Life, New Vernon Capital and Helios, among others.

The public issue will close on January 16, 2026, with the offer period extended to four days due to local municipal elections in Maharashtra.

Amagi’s IPO comprises a fresh issue of equity shares aggregating up to ₹816 crore and an offer for sale of up to 26,942,343 equity shares by existing shareholders. Proceeds from the fresh issue will be used to finance investments in technology and cloud infrastructure, fund inorganic growth through unidentified acquisitions, and meet general corporate purposes.

The offer for sale includes equity shares by investor selling shareholders such as PI Opportunities Fund I and II, Accel India VI (Mauritius) Ltd, Trudy Holdings and Norwest Venture Partners X – Mauritius, along with a small portion offered by individual selling shareholders, including founders and senior executives.

The company’s equity shares are proposed to be listed on BSE Limited and the National Stock Exchange of India Limited.

Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited and Avendus Capital Private Limited are acting as the Book Running Lead Managers to the issue.

Tags: Amagi Media Labs Ltd.HDFCICICISBI

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