Mumbai: Integrated marketing and technology agency Schbang has welcomed 2026 with the launch of an original music video that reflects the agency’s bold, energetic, and unapologetically creative spirit. Conceived as a tribute to its partners and collaborators, the film celebrates a year defined by trust, scale, and shared ambition across mainline, media, performance, AI, and digital ecosystems.
The music video captures how a purpose-built ecosystem comes alive when creativity and collaboration intersect. It showcases Schbang’s journey with over 150 brands, highlighting the diversity of roles the agency has played across high-impact campaigns, major launches, and moments that delivered exponential engagement and growth.
Titled around the idea of “Many Roles, Many Colours—One Intent,” the film brings together some of the work the agency is most proud of, including hyper-realistic CGI films, the development of Schbang AI—its internal “second brain” designed to help teams work smarter—and 360-degree brand journeys across categories. Each frame serves as an expression of gratitude to the partners who trusted Schbang with their stories and ambitions.
“We’re incredibly grateful to have been trusted by our partners across so many facets of their business,” said Harshil Karia, Founder, Schbang. “This film isn’t a showreel, it is a heartfelt reflection of how we’ve grown together. There was far more to say than words could capture, so we chose to celebrate it in a way that felt true to who we are: with energy, creativity, and genuine appreciation for everyone who’s been part of this journey.”
Over the past decade, Schbang has grown into a 1,200-strong organisation spanning multiple verticals, including Schbang Tech, Schbang Media, Fluence, and Schbang Motion Pictures. While the agency has earned over 50 awards for its work, the film underscores that people and culture remain central to its success. With initiatives such as “Schbang Unwind” and an emphasis on creating spaces for learning, growth, and belonging, the agency continues to focus on building a culture rooted in care.
Schbang’s integrated ecosystem today brings together six verticals—Solutions, Tech, Media, Fluence, SMP, and AI—working in sync to support brands end to end, from awareness to conversion, and from films to on-ground experiences. Alongside this, the agency has developed proprietary tools, apps, websites, and an internal AI suite, all aimed at being a more effective and integrated partner to brands.
As the agency steps into 2026, the music video not only reflects on a decade of learning and collaboration but also sets the tone for the road ahead. Schbang reiterated its commitment to creating work that is impactful, integrated, and deeply rooted in partnership.
The film stands as both a celebration and a thank you—to every brand, client, and partner who has contributed to building the Schbang ecosystem—reinforcing the belief that the most meaningful work is created when organisations build together, with purpose and trust at the core.
