Mumbai: Scitron, one of India’s leading health supplement brands that empowers to bring together the best of science, technology and nutrition to those whose who want to reach their pinnacle of physical strength and health has launched the #TryKar campaign across its primary social media platforms. The primary objective of this campaign is to deliver the message of using supplements without the inhibitions people usually have in a light-hearted, spirited manner that common people can instantly relate to.
The campaign has identified influencers namely, Moin Khan, Rishi Saxena, Sajal Verma and Harish Rehman to initiate the #TryKar Challenge wherein they posted their favourite fitness move and have challenged their audience to show their favourite moves. The most interesting entries will win exciting goodies from Scitron.
Urging people who interact with the brand, #TryKar is a concept that not only is the brand’s main property but will also help generate content of various types in association with influencers, participants, followers and celebrities.
Speaking towards the campaign, Ravi Rohra, Chief Operating Officer said, “#TryKar is a unique campaign that encourages people to try out something new from a fitness point of view. What we want to communicate with the campaign is simple – you bring the passion and commitment to achieve your maximum physical strength and Scitron will help you achieve it. Through the challenge, we hope to initiate a wave of encouragement for the benefits of consuming health and nutrition supplements.”