Mumbai: Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its presence in the hospitality and lifestyle marketing segment.
The mandate was awarded directly and will focus on driving growth for Suzette Gourmet across Mumbai while preserving the brand’s authenticity-led positioning and conscious dining identity. Known for its wholesome and organic food offerings, Suzette Gourmet operates brands including Kitchen Garden by Suzette and Suzette Café & Bakery, both of which have established a strong presence in Mumbai’s evolving café culture.
Under the partnership, Scribbld will handle performance marketing initiatives aimed at increasing in-store walk-ins across Suzette Gourmet’s 14 outlets, boosting visibility and ordering through delivery platforms such as Zomato and Swiggy, and supporting the launch of the brand’s latest cloud kitchen in New Cuffe Parade.
The agency will also work on strengthening Suzette Gourmet’s digital presence and expanding customer accessibility across Mumbai.
Commenting on the partnership, Kajol Bheda, Founder, Scribbld, said, “Partnering with a brand so loved in Mumbai feels truly special. So many people around us have experienced and admired what they’ve built, and for us at Scribbld, this collaboration feels like a natural fit because we’ve always believed in standing for quality, and this partnership reflects exactly that. We’re genuinely very excited to work with Suzette Gourmet and everything the brand stands for. There’s a strong alignment between Suzette’s vision, values, and conscious approach to the community they’ve built with the brand over the years, and the kind of culturally and strategically driven work we believe in at Scribbld as well.”
Shambhavi Dubey, Marketing Head at Suzette Gourmet said, “As a brand that’s in the process of strengthening our marketing department, onboarding Scribbld as our performance marketing partner felt natural. They’ve done some phenomenal work in the past, which made it easy to trust them. Kajol and her team are extremely diligent, proactive, and have made this decision a no-brainer. Suzette Gourmet has always stood tall on our core brand values: authenticity, integrity, and expertise. Scribbld fits those values seamlessly.”
The partnership further expands Scribbld’s portfolio of lifestyle, hospitality and culture-led brands across India and the UAE, while reflecting the growing importance of performance-led digital strategies within the café and food service industry.
