MUMBAI: The Indian Street Premier League (ISPL) Season two is off to a promising start with JioStar Network as its new broadcast partner. Across platforms, the league has reached over 15 million viewers for the first 11 matches (as of January 31) and TV reach has jumped 32% from the last season for the Live Matches.
The ISPL has also announced the addition of two new teams for Season three.
The first two weeks in Season two delivered action at Dadoji Kondadev Stadium in Thane. Amitabh Bachchan-owned Majhi Mumbai became the first team to secure a playoff spot with a dominant run of eight consecutive wins. Meanwhile, Ram Charan’s Falcon Risers Hyderabad, Akshay Kumar-owned Srinagar Ke Veer and Hrithik Roshan’s Bangalore Strikers join Mumbai as the top four teams that made it to the playoffs starting 12 February with the finals on 15 February.
Bollywood star Jacqueline Fernandes starred in the opening ceremony and there have been performances each night from artists like Mika Singh, Sonu Nigam, Jubin Nautiyal, Meet Bros among a host of others.
Suraj Samat, League Commissioner and Core Committee Member, ISPL, said: “The viewership results are a testament to our commitment to establishing ISPL as a premier platform where players not only hone their skills but also gain nationwide recognition. Our partnership with JioStar reinforces this vision, as we continue to unearth exceptional talent from the streets and provide them with a professional stage in stadiums. Season two has delivered an immersive broadcast experience, captivating fans with thrilling performances and high-octane action. With the introduction of DRS, speed cameras, and other innovations, we are setting new benchmarks, positioning ISPL as the next feeder line for emerging Indian talent.”
Mallika Petkar, Head of Strategy and Business Development – JioStar – Sports, said: “ISPL celebrates the groundswell of support for cricket, expressed in the form of gali (street) Cricket. With this partnership, JioStar is committed to powering the overall cricket ecosystem by showcasing the democratised access to the game and building excitement for a wider universe of players. The talent pool for the tournament has been sourced from a nation-wide scouting program which allows brands to be activated across the thriving circuit of amateur participation and we hope to continue growing the pockets of passion every year.”
