Leading independent digital agency, RepIndia, has won the rights to retain Sephora India on its books as part of its social media mandate. The agency will continue to build the French premium beauty and personal care brand’s pan-India presence on digital channels as per the innate understanding it has developed since beginning their partnership in 2015.
Sephora India is driven by the purpose to create ‘a welcoming beauty shopping experience’. Internationally, the brand operates over 2700 stores in 35 countries. Crafting innovative user experiences is not new to Sephora which boasts of technologies such as AR and 3D images that let customers try out products virtually on their website. RepIndia is tasked with bringing to life similar disruptive and engaging experiences on digital, and serving the needs of increasingly beauty-conscious Indian audiences.
Commenting on retaining RepIndia Marketing Spokesperson, Sephora India, said: “The one-stop shop for all things Digital Marketing! RepIndia precisely understands the brand ethos of Sephora India and executes it immaculately via our social media.”
Ayesha Chenoy, founder, RepIndia, commented: “My favourite beauty brand, and a client who has become a friend now for over 6 years! Sephora- you’re going places and we’re right there with you”.