Top talents in Indian marketing and advertising industry such Raja Ganapathy, ArunIyer and Vineet Gupta have joined hands to start Spring Marketing Capital in India.
The founders of Spring Marketing Capital are known for the track record of building businesses in the Indian marketing and advertising space. Raja Ganapathy is the former Sequoia India Chief Marketing Officer, while Arun Iyer was the former Chairman and Chief Creative Officer of Lowe Lintas and Vineet Gupta, the former CEO of DDB Mudra Group.
Spring Marketing Capital will be a marketing capital and consulting firm, which the trio say represents an entirely new model. The consulting side of the business will provide marketing and creative services to companies predominantly in the startup space. On the other hand marketing capital side intends creating a fund in association with venture capitalists to partner founders who have raised a Series A or B round of funding from VC firms.
Spring Marketing Capital will be bundled in along with a US $1 million investment. The firm will retain the option of exiting at the next liquidity round, ensuring a quick investment to returns cycle.
Spring Marketing Capital is currently working with 10 brands on the consulting side of the business according to the team including Byju’s, Freecharge and Cars24. The company will primarily cater to Indian businesses, while intending to expand its scope, working with companies based in India looking to expand to foreign markets. Sticking with the consulting model, the company will do away with traditional agency roles with everyone being either a partner or an associate.