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Home Brand Stories

Shaadi.com’s new TVC themed Shayad.com by TBWA India tells Singles to take the first step

by Editorial
November 3, 2017
in Brand Stories, Featured
2 min read
Shaadi.com’s new TVC themed Shayad.com by TBWA India tells Singles to take the first step

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Mumbai: Shaadi.com has launched their brand new TVC on the theme – ‘Shayad.com se nikliye aur Shaadi.com pe aayiye’. Shaadi.com has witnessed the dreams and journeys of lakhs of singles who are eager to get married and find the right partner, but somehow hesitate to take the first step. Through this TVC, they are letting all singles know that they are not alone, and that marriages are made in heaven, but people need to take the first step on earth.

Gourav Rakshit
Gourav Rakshit

Talking about the campaign, Gourav Rakshit- CEO, Shaadi.com, said, “Shaadi.com’s 5 million success stories have taught us, that taking the first step is the toughest part, and they need to plan so that they don’t delay the action. This campaign is dedicated to all those singles who find themselves stuck in the Shayad world, and to inspire them to plan and take the first step.”

Parixit Bhattacharya
Parixit Bhattacharya

Commenting on the creative thought behind the new television commercial, – Parixit Bhattacharya, Managing Partner – Creative, TBWA India, said, “This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come to Shaadi.com where dreams are brought to life.”

TVC Credits:

Agency: TBWA India Pvt Ltd

Creative Team: Parixit Bhattacharya, Azar Anis, Sagar Jadhav

Strategy Team: Subramanian Krishnan, Sridevi Nair

Account Management: Abhijit Dube, Shanmitha Basakhetre

Production House: D2R Filmworks

Directed by: Raj Nidimoru and Krishna DK

Music: Sachin & Jigar

Line Producer: Rahul Gandhi

1st Asst Ad: Sheffy George

Vfx & DI Studio: Post House

 

Tags: Gourav Rakshit- CEOManaging Partner – Creativenew TVCParixit BhattacharyaShaadi.comShayad.comTBWA India

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