MUMBAI: The ‘Shahanpan Dega Deva’ campaign was recently led by Siddhesh Ramdas Kadam, chairman of the Maharashtra Pollution Control Board (MPCB). The aim was to raise awareness about pollution reduction and sustainable practices within th communities. This initiative aimed to engage participants and looked to inspire them to take meaningful action toward a cleaner environment.
The campaign used outreach methods, including billboards and digital ads that highlighted the importance of environmental stewardship.
Siddhesh Ramdas Kadam, chairman MPCB stated, “The Shahanpan Dega Deva campaign has proven that collective action can lead to a substantial impact. Together, we have empowered individuals to take responsibility for our environment, making strides towards protecting our environment from harmful polluting effects on our river / lake bodies in the city while respecting our religious beliefs. This is just the beginning.”
In 2023, the city bore witness to approx. 76,000 Eco friendly Ganesh idols which were immersed in 191 artificially created ponds. But this year with the “Shahanpan Dega Deva” Campaign, MPCB sought to increase the awareness as well as encouraged the citizens to make the smarter and environmental friendly decisions. The direct impact was that the city bore witness to more than 82,000 Eco friendly idols being adopted by the citizens of Mumbai this year with immersions in 204 artificial ponds across the city. This awareness campaign exemplified MPCB’s commitment to creating a greener and cleaner environment for future generations.
MPCB added that in the upcoming festive season, it is committed to raising awareness about the importance of sustainable practices by announcing plans for additional educational campaigns, which aims at furthering their commitment to pollution reduction, noise control, and improving air quality. By continuing to foster awareness and responsible practices, MPCBs aspire to make a lasting difference in the communities.
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