Shaktipriyo Sikdar has been appointed as the Head of Digital Marketing at Emami, and he made the announcement via his LinkedIn account.
Prior to joining Emami, Sikdar served as the Partner-Digital at Mindshare. During his tenure at Mindshare, Sikdar acted as the digital lead for Disney Star cluster and was responsible for managing the entertainment (sports, movies, and regional channels) for both B2C and B2B customers. In addition, he also managed the eCommerce division, where he oversaw shopdisney.in and Hotstar Ads, and the Studios division, where he managed Marvel, Foxtar and Disney Releases.
Sikdar was also associated with Essence and Reliance, where he was responsible for managing digital strategy planning and marketing.