Mumbai: Since the Indian government puts up a ban on 59 Chinese apps on June 29th, the nation has witnessed numerous TikTok clones claiming to be the Indian alternative for TikTok. After a month, the wave has been shifted from downloads number to active users data, and there has been a decline in their enthusiasm.
And then, there is Moj. This short video platform from Indian Social Media behemoth ShareChat has not been vocal about their presence, and silently kept working on the product aesthetics. The platform was live on PlayStore within 2 days of the government ban on Chinese. It is now among the top 5 free apps on PlayStore. Recently, the platform has launched its test-version on iOS as well.
Moj has again silently done its image makeover without making any fuss about it. Last night, it changed its branding on the app store, and its social media accounts on Facebook, Instagram and ShareChat. The new branding brings out more cheerfulness, fun, colors, emotions and lots of energy.
One of its feature highlights on PlayStore indicates, “Moj app is a global short video creation platform, where everyone has a chance to gain popularity, billions of video views and quickly become the next internet sensation!”
While the other Indian platforms are riding on nationalism theory, Moj is probably building something bigger for the global audience. If this becomes true, India will have its first product internet company to make a mark on the global stage.
Within the first month, Moj has achieved almost 50 million downloads.