Mumbai: Shoppers Stop has elevated Biju Kassim as the Managing Director & CEO of Global SS Beauty Brands Limited (GSSBB), strengthening its leadership focus on scaling its premium beauty business in India.
Kassim has been instrumental in shaping the company’s beauty vertical and previously led the launch of GSSBB, a wholly owned subsidiary that has quickly emerged as one of India’s fastest-growing distribution platforms for global beauty brands. The entity partners with leading international brands and continues to witness strong growth momentum in the premium and luxury segments.
Commenting on the appointment, Nirvik Singh, Chairman at Shoppers Stop Ltd., said, “Biju brings a wealth of experience in the beauty industry, along with a strong understanding of the premium and luxury segments. His appointment will provide strategic direction as we continue to strengthen our beauty portfolio and scale Global SS Beauty Brands. We are confident that his leadership will add significant value and drive the business to the next phase of growth.”
Biju Kassim said, “I am excited to take on this new responsibility at a time when the premium beauty landscape in India is evolving rapidly. Global SS Beauty Brands is a key strategic pillar for Shoppers Stop as we continue to build a future ready beauty ecosystem.
Our focus will be on further elevating our portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets. We remain committed to bringing the best of global beauty to Indian consumers while building deeper relevance and engagement in this dynamic market.”
