In a recent development, Option Designs closed the creative and digital mandate with Singer India Ltd bagging the rights to be their strategic partner in positioning the brand in India. The agency believes it is an excellent opportunity for the team to introduce the 170 years of heritage to the nation and help the brand expand its footprints. Option Designs team is excited to onboard the brand in their kitty as this brings different kinds of challenges.
The agency is confident to help Singer India achieve its mission and vision in the Indian market. Option Designs is ready to grow the market share in sewing machines’ core business and eying a leadership status in the Kitchen appliances and other synergetic product lines for the brand.
“Option Designs being well-versed with relevant culture and changing market trends will be able to comply and shape the brand’s requirements that will be imperative for our brand positioning, giving us velocity in effectively reaching out to our target consumers”, said R Shankar, AGM Marketing of Singer India.
“The brand brings a great opportunity for us to establish the world champion sewing machine manufacturer into domestic appliances too. The innovative approach and a commitment to creating value for the end customer from the brand are at the forefront of our strategy,” said Anurag Mehta, Founder Option Designs.
By completely understanding and aligning with Singer’s business needs, Option Design through its unconventional creative approach will be enhancing the brand’s visibility in the core market.