Saturday, June 10, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Sirona acquires sexual wellness brand Bleü

by MN4U Bureau
May 24, 2023
in Featured, Marketing
Reading Time: 2 mins read
A A
Sirona acquires sexual wellness brand Bleü
Share Share ShareShare

Good Glamm Group-backed Sirona India, a Femtech brand, has acquired Bleü, a vegan condom brand in an all-cash deal. With this acquisition, Sirona enters the sexual wellness category. 

Bleü, established in 2019, is an Indian sexual wellness brand, which produces vegan condoms crafted from natural latex. This acquisition is directly in line with Sirona’s goal of offering an ecosystem of feminine care. 

Sirona has announced plans to grow the Bleu business 10x on the marketplace and D2C by March 2025. The Femtech brand aims to make Bleu a 100cr brand by 2025 contributing to 15-20% of the overall sales of Sirona.

Deep Bajaj
Deep Bajaj

Deep Bajaj, Co-Founder of Sirona, said, on the acquisition, “Sirona is known for its category-defining products in the intimate and menstrual hygiene categories. As a brand we are women-first, offering solutions for their unaddressed problems. With this acquisition, we add India’s first vegan condoms to our portfolio. Condoms have traditionally been targeted toward men. However, Bleü condoms talk to women, which is what caught our attention. Bleü is made keeping in mind women and their needs. Komal has put in a lot of hard work in creating this brand, has customer validation and we hope to scale it further.”

Komal Baldwa
Komal Baldwa

Komal Baldwa, Founder, Bleu Condoms, said, “I am incredibly proud of the journey we have undertaken to create a passionate brand that caters to the needs of women. This acquisition is a significant milestone for us, as it allows us to leverage Sirona’s extensive expertise and resources to expand reach and impact. Together with Sirona, we aim to revolutionize the sexual wellness industry and continue to empower individuals to make conscious choices about their well-being. I would also like to express my heartfelt gratitude to our customers and supporters who have embraced Bleü since its inception. Your trust and validation have been instrumental in our success. We are excited about the future and the opportunities that lie ahead as we embark on this new chapter with Sirona.”

Feedback: [email protected]

Tags: Bleu CondomsDeep BajajGood Glamm GroupKomal BaldwaSirona

RECENT POSTS

JSW One Homes: #HomeToDreamHomes Campaign
Campaigns

JSW One Homes stresses importance of trusted partners in home construction

June 10, 2023
0

JSW One Homes, the tech-enabled home construction solutions arm of JSW One Platforms, has launched its inaugural digital brand campaign,...

Read more
India Today Group launches Influencer Marketing Hub
Featured

India Today Group launches Influencer Marketing Hub

June 10, 2023
0

The India Today Group has announced the launch of an exclusive social media content creation service named 'Influencer Marketing Hub'...

Read more
Impassioned: Sreeju Premarajan – One audition that added a musical track to life
Exclusive

Impassioned: Sreeju Premarajan – One audition that added a musical track to life

June 10, 2023
0

An oblivious enrollment in a music audition – that’s all it took for Sreeju Premarajan to embark on a fulfilling...

Read more
Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini 
Exclusive

Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini 

June 10, 2023
0

#Balasore  The train accident was a tragedy of mammoth proportions and resulted in unbelievable grief. As is the case with...

Read more
Digitoonz and Shemaroo collaborate to distribute ATCHOO! season 2
Featured

Digitoonz and Shemaroo collaborate to distribute ATCHOO! season 2

June 10, 2023
0

Digitoonz, an animation studio, has announced a licensing deal with Shemaroo for the animation series ATCHOO! S2. ATCHOO! is an...

Read more
This Summer, Home Credit India says ‘Life Mein No Samjhauta’ with a new #ZindagiHit campaign on Home Appliances
Campaigns

Home Credit India enables consumers fulfill dreams of owning home appliances

June 10, 2023
0

Home Credit India, a consumer finance provider, unveiled its summer campaign titled #LifeMeinNoSamjhauta, with a focus on home appliances. The...

Read more

LATEST NEWS

India Today Group launches Influencer Marketing Hub

India Today Group launches Influencer Marketing Hub

June 10, 2023
Impassioned: Sreeju Premarajan – One audition that added a musical track to life

Impassioned: Sreeju Premarajan – One audition that added a musical track to life

June 10, 2023

ANALYSIS

Indian households to make over 50% non-cash transactions by FY26: Redseer
Analysis

Indian e-commerce market to reach INR 900K Cr by FY26, driven by Tier-2 and smaller cities

June 6, 2023
0

The Indian e-Commerce market, which is currently at INR 400K Cr, is expected to reach INR 900K Cr by FY26,...

PEOPLE

Broadband India Forum appoints Meta's Shivnath Thukral as VP
Featured

Broadband India Forum appoints Meta’s Shivnath Thukral as VP

June 9, 2023
0

Broadband India Forum (BIF), an independent policy forum committed to the development and enhancement of the entire broadband ecosystem in...

OneSource adds Debaman Guin, Akanksha Srivastava and Pranav Allawadhi to its leadership team

One Source strengthens leadership team with key appointments

June 9, 2023

MARKETING

Phoenix Business Advisory appoints Nargis Fakhri as global brand ambassador
Featured

Phoenix Business Advisory appoints Nargis Fakhri as global brand ambassador

June 9, 2023
0

Phoenix Business Advisory has roped in Bollywood actor Nargis Fakhri as ambassador for its USA Business Migration Program. The company,...

Subscribe to Newsletters

ADVERTISING

Zenith India appoints Vaibhav Jadon as National Buying Head
Advertising

Zenith India appoints Vaibhav Jadon as National Buying Head

June 9, 2023
0

Zenith India, the media agency under Publicis Groupe India, has announced the appointment of Vaibhav Jadon as its National Buying...

Schbang's Gunjan S Dixit joins Buffalo Soldiers as Lead Talent Officer

Schbang’s Gunjan S Dixit joins Buffalo Soldiers as Lead Talent Officer

June 8, 2023
Mars Petcare ropes in 22feet Tribal Worldwide for its digital mandate

22feet Tribal Worldwide bags digital mandate for Mars Petcare

June 8, 2023

PRINT

Frontline relaunches with fresh look in New Delhi
Featured

Frontline relaunches with fresh look in New Delhi

June 6, 2023
0

Frontline, the fortnightly news magazine by The Hindu Group, relaunched with a new design at an event in New Delhi....

Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For more details contact

Umanath.V
+91-99400-17868
[email protected]

Recent News

JSW One Homes: #HomeToDreamHomes Campaign

JSW One Homes stresses importance of trusted partners in home construction

June 10, 2023
India Today Group launches Influencer Marketing Hub

India Today Group launches Influencer Marketing Hub

June 10, 2023
Impassioned: Sreeju Premarajan – One audition that added a musical track to life

Impassioned: Sreeju Premarajan – One audition that added a musical track to life

June 10, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.