Bangalore: Sobha Limited, one of the largest real estate organizations in India and the Middle East clocked $10 million worth of property sales in 2 days through an innovative online campaign strategy and execution. The campaign was designed and executed by Nikulsan Digital Services.
The Real Estate Company has one of a kind property expo, “The Now or Never Sale” that showcases ongoing projects across India, and is a one-stop destination for prospective customers to find their dream home. The Company hired Nikulsan to increase awareness about the expo, get qualified buyers to the venue, and drive sales of the properties across India.
Nikulsan, a technology-based marketing services company helped Sobha by identifying the right technology. The company used Google Optimize to increase lead volumes. Google Optimize, an A/B testing and personalization tool uses Google Analytics data to identify key segments of users. It tests different variations of a website and then tailors it to deliver a personalized experience that works best for each customer and each business.
Nikulsan used Google Optimize for extensive A/B testing on the UX/Content aspects of the landing pages. Over a period of 3 weeks, users were served landing pages via Split URL (redirect) testing to arrive at the best performing landing page design in terms of form-fill goal completions to drive more qualified leads.
Mr. Sandeep Chaudhary, CEO, Nikulsan Digital Services, said, “With a good amount of exposure to real estate segment, we were able to rightly identify their audience and generate better leads that converted. Online is playing a major role and real estate players like Sobha are adopting newer technologies at a faster pace. Through the use of Artificial Intelligence (AI) platform Nikulsan is able to generate better quality leads at a lower cost per acquisition.”
“Adoption creative best practices for bumper ads and usage of Google Optimize to redesign our landing pages immensely helped us in making our “Now or never sale” a huge success. We saw a footfall of 2000 people at the event and ultimately sold properties worth 10 million USD From those leads. We would be now using both these strategies in deploying further campaigns as well,” said Mr. Rajanish Dixit, Vice President Marketing, Sobha Limited.