Soch Apparels announced the appointment of Deepak Mahnot as its Chief Marketing Officer. In his new capacity, Mahnot will spearhead the Brand Marketing, CRM, Visual Merchandising, PR, and Customer Experience initiatives.
With over two decades of experience, Mahnot has a track record in elevating brands across diverse industries and has played a pivotal role in bringing various path-breaking campaigns to life, some of which won top honours, including the Cannes and Effie.
He is known for leveraging data analytics and insights to drive transformative projects and initiatives in his previous roles. Before joining Soch, Mahnot served as Marketing Director for Vision Express India Operations for over four years. Throughout his career, he held key leadership positions at organisations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).
“I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward,” said Mahnot.
Vinay Chatlani, MD and CEO, Soch, said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch.”
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