Mumbai: SoCheers joins hands with the MindPeers, adding renewed efforts, yet again, to effectively and strengthen its employees’ mental health.
The association also marks the Mental Health Awareness Month, of May, in India, which is still gaining momentum with the Indian masses. Any step which helps in starting a conversation about mental wellness and widening the reach of the issue, contributes immensely to the betterment of the larger societal ecosystem.
Expressing his views on the partnership, Siddharth Devnani, Co-Founder & Director, SoCheers said, “We are an advertising agency where our core expertise lies in the creative campaigns we consistently build for our brands. We strongly believe that creativity can thrive only if the mind is healthy, clear and, most importantly, happy. There is no denying the fact that everyone, myself included, goes through various episodes in life, some of which can exact a heavy toll on the mind. Hence, this association with MindPeers is absolutely crucial in our endeavour to build a workplace where people feel positive and heard, which for me, is critical for the sustainability of any organisation.”
Nupoor Pradhan, Head – People Operations, SoCheers adds, “SoCheers firmly holds that mental health should be one of the key priorities, not only during a time when people are adjusting to the hybrid work set-up in a post-lockdown era or earlier, when the world was going through a crisis, but for a more sustained and long-term period. This thought forms the crux of our partnership with MindPeers. Moreover, our core philosophy places the organisation’s culture at the very centre and this initiative is a rather significant step towards reinforcing the importance of it.”
Kanika Aggarwal, Founder, MindPeers, said, “We, at MindPeers, consistently work towards making ‘taking care of your mind’ a lifestyle. Therefore, we strongly believe that on boarding workplaces to our philosophy would play a vital role in helping us achieve that, as a majority of the population spends a significant amount of their day at their offices. Also, advertising being one of densely populated ecosystems, to have SoCheers on board is yet another step to help combat mental health issues on a larger front.”