Mumbai: Social Beat, one of India’s leading digital growth partners for consumer brands, has appointed Maanesh Vasudeo as Chief Business Officer (CBO) to lead its next phase of accelerated, outcome-focused growth. Maanesh will be based in the agency’s Mumbai office and will work closely with Co-Founders Suneil and Vikas Chawla to deepen enterprise partnerships and drive scalable digital transformations through AI-powered strategies.
Maanesh brings a wealth of experience from leadership roles at LS Digital, Publicis, and WPP Group, where he spearheaded growth mandates across industries and led multi-disciplinary teams across creative, technology, and media. Known for his integrated thinking and strong media expertise, Maanesh has helped shape digital product strategies and customer success frameworks for some of India’s top brands.
Suneil Chawla, Co-Founder of Social Beat, said, “As Social Beat steps into its next phase of significant growth, we are incredibly excited to welcome Maanesh as our Chief Business Officer. Maanesh brings invaluable expertise in managing large-scale client businesses and driving integrated solutions that seamlessly bring together creative and technology, with a particular strength in media that will enable us to scale effectively. His holistic approach will be instrumental in delivering even greater value and tangible outcomes for our client partners.”
Maanesh Vasudeo, sharing his thoughts on the new role, said, “Joining Social Beat as Chief Business Officer feels like a natural alignment with my belief that true digital transformation comes from the powerful convergence of media, creative, and technology, all geared towards measurable business outcomes. Social Beat’s commitment to this philosophy is evident in its successful client case studies, robust media partnerships, agile creative and influencer capabilities, and its innovative use of technology and AI through multiple in-house built products. I’m energized to propel our growth, delivering unparalleled 360-degree digital solutions and learning from the biggest global campaigns and brand challenges.”
Maanesh’s appointment comes at a time when Social Beat is doubling down on its AI-first, business outcome-led digital offerings, integrating performance marketing, creative storytelling, and proprietary technology platforms to support India’s leading consumer brands in a fast-evolving landscape.
