Mumbai: Social Kinnect, recently crowned as Campaign South Asia Independent Agency of the Year 2017, has appointed Gerard Jayaranjan as National Creative Director.
Gerard comes with over 16 years of experience across traditional and digital agencies. His most recent stint was with FCB Ulka Digital as their National Creative director. His extensive knowledge in the mainline and digital advertising space accompanied with his strong understanding of building brands makes him a perfect addition to the organisation. Being a multiple award winner with Cannes, New York Festivals, ABBYs etc. his strategic creative guidance, firm grasp on the use of the digital medium, and compelling ideas will play a pivotal role in further strengthening the growth of the company.
Rohan Mehta CEO – Social Kinnect, expressing his views on the development said, “Gerard brings with him a definitive perspective on the role of digital and tremendous energy, both of which align with Social Kinnect’s quintessence. His experience across various spectrums of mainline and digital will further strengthen the creative core of the company.This will help us build great brand campaigns for our client roster across our headquarters in Mumbai and our newly set up office in the Delhi NCR region.”
Gerard on his move says, “I have been following Social Kinnect’s work for quite some time now. And the consistent quality is what primarily attracted me to the place. And then when I met Rohan and Chandni, I absolutely loved how clear they were on their vision for the agency. And even after all the years and all the success, the passion and hunger to do more and do it well, has only grown. And that to me is a mark of any good agency. Their undying entrepreneurial spirit can be seen in every Kinnector out here. The energy is almost infectious. While this will be my first stint outside of network agencies, I am looking forward to contributing in whatever way I can to take Social Kinnect to the place where it rightfully belongs.”