Mumbai: Social Panga, one of India’s leading integrated creative and digital marketing agencies, has announced the launch of its in-house AI Council, a dedicated initiative aimed at enabling and driving AI-powered solutions across branding, marketing, and digital ecosystems.
With artificial intelligence rapidly transforming the way brands communicate, operate, and grow, Social Panga’s AI Council is envisioned as a “think-and-do tank” — bringing together a cross-functional team of specialists, strategists, and technologists to bridge the gap between cutting-edge AI capabilities and measurable business impact.
This strategic move builds on the agency’s successful AI-led deployments for top brands such as LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, and Lava, among others. These collaborations have already demonstrated tangible results through AI-enhanced marketing campaigns and intelligent automation.
The Council will be led by Som and mentored by Social Panga’s Co-Founders Himanshu Arora and Gaurav Arora, ensuring it delivers meaningful innovation at scale.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder.
Echoing the sentiment, Gaurav Arora, Co-Founder, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
The AI Council will operate across multiple verticals including creative workflows, content generation, personalization, performance marketing, automation, and brand safety — aiming to redefine how brands engage with their audiences in an AI-first world.
