Consumer appliances company Sujata Appliances has awarded the creative digital mandate to advertising agency Sociowash. The mandate was awarded following a multi-agency pitch, and will be managed by Sociowash’s Delhi headquarters.
Sociowash will handle all aspects of Sujata’s marketing and advertising including digital, social media, community building, influencer marketing, content creation, and production. It will bring its expertise to help Sujata strengthen brand awareness and drive sales growth.
Pranav Agarwal, Co-Founder, Sociowash, said, “We are thrilled to partner with an iconic brand like Sujata Appliances. As one of India’s oldest appliances manufacturers, Sujata understands the value of trusted relationships. We look forward to leveraging our integrated approach to help Sujata deepen customer connections and continue leading the industry.”
Fagun Mittal, Head of Marketing, Sujata Appliances, added, “In today’s digital and social-first world, integrating communications across all touchpoints is key to success. Sociowash demonstrated a strong understanding of our brand vision and the consumer appliances space. I am confident their strategic, creative, and execution expertise will help Sujata enhance our leadership position in the long run.”
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