Bangalore: The Himalaya Drug Company, herbal health and personal care company, unveiled a new TVC under ‘Healthy Hair ka Vaada’, the latest anti-hair fall campaign, aimed at positioning Himalaya Anti-Hair Fall Shampoo as a trustworthy solution to tackle persistent hair fall problems.
The commercial is based on an insight that consumers today are looking for herbal solutions that can cater to their hair fall problems, and they keep trying different potential methods for the same. Conceptualized by SoHo Square, the TVC highlights the promise of Himalaya Anti-Hair Fall Shampoo as a dependable solution to hairfall issues, leading to healthy hair. It also emphasizes that consumers may not waste time trying various solutions, when Himalaya, an herbal, homegrown and trusted partner for all personal care needs, offers a specific solution for all hairfall concerns.
Naveen Raman, Sr. Vice President & Branch Head of SoHo Square, says, “The Indian consumer is increasingly getting conscious about personal grooming, and hair care isright up there in terms of priority. Being appreciated for her healthy hair that looks great is a high for the common Indian girl. Speak to her to know how challenging it is for her to get her hair right and keep maintaining it. And the biggest fear is hair fall. Our latest film on Himalaya Anti-Hair Fall Shampoo aims to address this issue.
The inclination towards natural/herbal ingredient based products is high, and Himalaya has been the go-to brand in this space for years. Here we are with this communication, reassuring every girl that Himalaya Anti-Hair Fall Shampoo is her BFF.”
Title: Healthy Hair ka Vaada
Client: Vibhu Gangal, Category Manager (Hair Cleansing), Consumer Products Division, The Himalaya Drug Company
Agency: SoHo Square, Bangalore
Brand Planning: Siddhartha Roy, Malini Menon
Creative: C. Ravikumar
Account management: Naveen Raman, Anoop Ancil, Dhwani Nagrani
Production house: Classic films
Director: Minto Singh