Mumbai: Sony Music Entertainment India and Tiger Baby has announced the launch of Tiger Baby Records, a new joint-venture music label dedicated to nurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands. This collaboration merges the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, along with singer-songwriter and music supervisor Ankur Tewari, with Sony Music Entertainment India’s global reach and industry expertise.
Tiger Baby Records is off to an exciting start with a series of high-profile projects. One of its earliest initiatives includes a partnership with renowned jewelry brand Tanishq, featuring a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. The accompanying music video, directed by Reema Kagti, offers a distinctive blend of music and storytelling. Additionally, the label recently released the soundtrack for Superboys of Malegaon, a film chronicling the life of filmmaker Nasir Shaikh from Malegaon, with music composed by Sachin-Jigar and lyrics by the legendary Javed Akhtar.
The label will also feature original music curated by Ankur Tewari, showcasing a variety of styles and spotlighting the distinct perspectives of emerging artists. In a bid to further support new talent, Tiger Baby Records is launching the “City Sessions” Initiative in partnership with Mumbai’s iconic Island City Studios. This program will provide a dynamic space for artists to experiment, collaborate, and refine their craft in an unfiltered studio environment, connecting them with wider audiences and established talents.
Highlighting the strategic importance of the joint venture, Vinit Thakkar, Managing Director, Sony Music Entertainment India, said, “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”
Zoya Akhtar, Co-Founder of Tiger Baby Films, commented, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”
Reema Kagti, Co-Founder of Tiger Baby Films, added, “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”
Ankur Tewari, Singer-Songwriter and Music Supervisor at Tiger Baby Films, stated, “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”
